Archive for November, 2012
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Online casino software supplier Evolution Gaming Limited has signed a deal that will see it launch a dedicated and fully-branded live gaming area for Ladbrokes Casino initially featuring a trio of live blackjack tables.
Established in 2006 and licensed by the Alderney Gambling Control Commission, Evolution Gaming stated that the new live area at Ladbrokes Casino is to reflect ‘the company’s distinctive new branding’ with two of the live blackjack tables operating around-the-clock while the third is to be available for twelve hours every day.
“Ladbrokes is a name synonymous with betting and gaming and we are delighted that Ladbrokes is extending its online presence with a fully branded live casino that will be instantly recognisable to its customers,” said Sebastian Johannisson, Account Management Head for Evolution Gaming.
“We are confident that dedicated tables and environments add real value for our licensees. That’s why we’ve seen such a phenomenal take-up of these branded areas by Evolution Gaming licensees in 2012, which has far outstripped the number of dedicated tables and environments we introduced in 2011.”
Evolution Gaming revealed that the new live casino area at Ladbrokes Casino is to feature tables finished with branded red cloth and sited in front of bespoke three-dimensional rendered backdrops featuring the operator’s ‘L’ logo.
“The dedicated area that the Evolution Gaming team has created for us at its studios is a really strong and effective way to present our new brand identity online,” said Richard Pool, Casino and Games Head for Ladbrokes eGaming.
“Consistent branding across our retail estate and online services are key for us. We want to offer a complete brand experience for customers and create maximum loyalty across all channels. Fully branded dedicated environments online are central to that strategy.”